Business Improvement Assoc.
The Oak Bay Business Improvement Association (Oak Bay BIA) represents members from 150 businesses and organizations located on Hampshire Road, Theatre Lane, Wilmot Place, and Oak Bay Avenue from Monterey Avenue to Foul Bay Road.
The Oak Bay BIA exists to promote local member businesses and to contribute to the community at large. This is achieved by advertising and promoting products and services offered by local businesses, and by sponsoring a number of community events and festivities that have become local traditions. Celebrations such as the Christmas Festival, Easter Egg Scramble, Royal Victoria Marathon in Oak Bay and Halloween Trick or Treat ensure that the Oak Bay BIA profile is visible year round.